NEW for 2026, Valentino Beauty has launched a digital artist collaboration that honours its Born in Roma fragrance, which has welcomed seven artists to reinterpret the house’s signature bottle through their contemporary digital artistry.
The project invited Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly, who were each selected for their distinct aesthetic and approach to digital media. Working across video and still imagery, the artists were asked to respond to the Born in Roma Donna and Uomo bottles, introducing their take on the infamous bottles.
Andrew Knives for Valentino Beauty
While the pink flacon remains the reference point, the artists were given carte blanche in their approach to form, texture, and movement, resulting in interpretations that reflect individual practices as well as the wider Born in Roma universe.
The completed works will be shared via Valentino Beauty’s Instagram channels, forming a curated digital gallery that places the fragrance within a wider cultural and creative context.
The initiative reinforces the brand’s ongoing engagement with digital creativity and positions Born in Roma as more than a fragrance, extending it into a platform for artistic expression and contemporary visual culture.
by Felicity Carter
See more on valentino-beauty.co.uk.