Van Cleef & Arpels announces Poetry of Time exhibition at Cromwell Place

FROM 26 May to 9 June 2024, Van Cleef & Arpels will be showcasing its heritage and craftsmanship in watchmaking at London’s Cromwell Place with a new exhibition titled Poetry of Time.

Taking a moment to pay homage to the legacy it has forged for itself since 1906, when they first presented their first timepiece, the Maison has handpicked a collection of watches from across the decades to present to the general public.

Placing emphasis on its Poetic Complications range as it outlines their singular approach to design, fantasy and innovation, the brand will go into greater detail with these one-of-a-kind watch movements .

Van Cleef & Arpels Poetry of Time

Telling visual stories with enamelling artistry and precious stones, Van Cleef & Arpel’s famed motifs of nature, astronomy, fairies and ballerinas will be seen in a new light, as guests will be given an exclusive insight into their creation.

Interactive displays and live demonstrations by artisans from Watchmaking Workshops in Geneva will be at hand to guide you through the journey of making a piece of haute horology.

Van Cleef & Arpels Poetry of Time

Another special feature of this exhibition are the series of talks and workshops for children led by L’ÉCOLE School of Jewellery – an institution supported by the brand. With guest speakers opening a hidden world of horology through their presentations, Poetry of Time promises to offer more than ever before.

by Imogen Clark

Free admission, book your slot here.

4 Cromwell Place, South Kensington, London, SW7 2JE