FORMER One Direction superstar Zayn Malik is now in partnership with Versus Versace. The musician will design a unique collection for the brand and will be the face of the forthcoming advertising campaigns for Versus.
Under the Zayn X Versus label, the star will design a capsule collection for both men’s and women’s clothing. Malik will work in a close partnership with Donatella Versace, to produce this collection, debuting it next spring to both media and buyers.
Zayn Malik and Donatella Versace
Not only will Malik design for Versus, he will also star in two new advertising campaigns for the brand showcasing the SS17collection, which will be unveiled in February 2017, and the second will appear later in the year.
With a percentage of the net proceeds from the Zayn X Versus collection donated to charity, it will be available in Versus stores worldwide and on the Versusversace site in May 2017.
by Kirsty Small