FOLLOWING the departure of the brand’s creative director, Liisa Kessler, Filippa K announces Anna Teurnell as their new creative lead, overseeing not just design, but all creative aspects of the label.
Founder and creative director of her own emerging luxury label, TEURN STUDIOS, Teurnell’s extensive design expertise and style vision is a clear alignment with the bold tailoring inherent to Filippa K.
Anna Teurnell
On the appointment, Teurnell commented: “I am thrilled about this opportunity and excited to contribute to the journey of a brand that has been close to my heart for decades. I see amazing potential in Filippa K, both globally and locally. Working closely with the teams, my priority will be to define and develop the brand’s next generation of iconic products.”
Teurnell’s relaxed yet sleek aesthetic runs parallel to the brand’s timeless edge, and by utilising her proven ability to globalise a label, this move seems to cement Fillippa K’s commitment to affordable luxury positioning.
“We are thrilled to welcome Anna Teurnell as the new creative lead at Filippa K. Her unparalleled design and merchandising expertise, complimented by her innate flair for timeless style, effortlessly align with our core values. We have full confidence that this appointment will help advance our strategic journey and drive growth for Filippa K,” said Filippa K’s Acting CEO, Marie Forssenius.
The brand’s Scandinavian and minimalistic image will undoubtedly be complimented by Teurnell’s dedication to creating under a progressive and craftsman-focused lens.
by Madeleine Ringer