CELEBRATING the 100th anniversary of Trinity, Cartier has just unveiled its centenary campaign imagery alongside an exciting new film.
Uniting five Cartier ambassadors – Paul Mescal, JISOO, Yara Shahidi, Jackson Wang and Labrinth – the campaign explores themes of diversity, friendship and connection. Moving with grace and elegance – and accompanied by a soundtrack from Labrinth – Cartier’s chef d’œuvre scintillates and sparkles in an infinite landscape.
Speaking on the partnership, Labrinth said: “To feel, to love and to craft as a collective is a truly amazing experience. The collaboration in itself, joining diverse worlds and creating exchanges is a true symbolism of the universality of Trinity.”
The five celebrities all stroll across an atmospheric plain, drawing attention to the interlocking rings of Trinity.
“Trinity to me embodies friendship, love and kindness. It’s an honour to be a part of this campaign,” comments Paul Mescal.
Meanwhile, global pop star JISOO echoes the Irish actor’s words of thanks. “For me, Trinity is part of our lives, it links to the idea of diversity and allows me to embrace all my facets – and to encourage new generations to do so.”
Timeless and sophisticated, Trinity continues to enamour and enthral all who set eyes upon the three rings. Joining forces with universally adored talent, the new campaign cements Trinity as a quintessential Cartier classic.
by Sophie Richardson