AGAINST dramatic backdrops of Japan’s Site of Reversible Destiny in Yoro Park, NIGO and Louis Vuitton’s Mens Creative Director Pharrell Williams present their co-designed Fall/ Winter 2025 menswear collection campaign.
In the staged campaign, comprising of still and moving scenes, photographer Harley Weir captures the exquisite exchange of fashion through the interactive sculpture and refreshing natural landscapes.
Louis Vuitton Fall/ Winter 2025 Campaign
Louis Vuitton Fall/ Winter 2025 Campaign
Through the shifting skies, contemporary sculptures, and disorienting spaces, the models are invited to explore the park with each other, and by themselves, as if they were children. Through these settings, in a cloud of nostalgia, the collection’s own emphasis the past and future are forefront.
Louis Vuitton Fall/ Winter 2025 Campaign
Louis Vuitton Fall/ Winter 2025 Campaign
Louis Vuitton Fall/ Winter 2025 Campaign
This campaign elaborates on the themes of the past informing the present, as the pieces meld the hallmarks of dandyism through uniforms, traditional techniques, and the streetwear era. The silhouettes are sentimentally imbued with the memories of the 2000s through wide-leg oversized shorts, but detailed with and tailored to give structure and a finer details.
These archival emblems are the physical manifestation of friendship for life between NIGO and Pharrell. Tying in a long history of collaboration and creative partnership, the Fall/Winter 2025 campaign reflects the design philosophy of Louis Vuitton in a modern composition.
by Ellis Dowle