CALVIN Klein unveils its Spring/ Summer 2026 campaign starring actor Dakota Johnson, who makes her debut for the brand, starring in a series of intimate, pared-back visuals.
Photographed and directed by Gordon von Steiner, the campaign focuses on the brand’s Ultralight underwear and 90s-inspired denim, designed for comfort, ease and a second-skin fit.
Calvin Klein Spring 2026 Campaign
Ultralight and Icon Cotton Modal underwear offer barely-there support and sculpting comfort, while the Perfectly Fit Ultralight Bra features spacer cup technology for lift without bulk. In denim, the Archive High Rise Slim Jean reinterprets a 90s silhouette with a body-skimming high-rise and straight leg, paired with the relaxed Trucker jacket in vintage blues. The Baggy Jean rounds out the collection with a loose, laid-back fit, celebrating understated confidence and comfort.
Calvin Klein Spring 2026 Campaign
Calvin Klein Spring 2026 Campaign
The campaign follows Dakota through a quiet day at home, capturing moments of ease, subtle sensuality and playful humour. By stripping back the excess, the images put Calvin Klein’s latest innovations in denim and underwear centre stage, reflecting a philosophy of living confidently and embracing simplicity.
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” said Dakota Johnson.
“When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. Channeling that, and pairing that energy with Calvin Klein’s iconography, felt both singular and classic. I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
by Catherine Rowe-Kosary