Resembling a large sports team, or perhaps a street mob, models of the Prada S/S 2014 photo-shoot channel  freedom and strength.  Strong, bold rainbow colours mixed with contrasting accents of black and white were present on each garment. The 100-year-old luxury fashion house also adds a highly artistic element to many of the pieces these season, fusing together designer techniques of colour-blocking and murals, resembling something in between an art piece and a uniform.
 Prada SS 2014 (photo courtesy of Prada)
Outfits consisted of various mix and match layered pieces including knee-length dresses, skirts, blouses, jumpers and pants. Crocodile, feather and studs adorned  jackets, collars, and fiery looking headpieces.  A luxurious and sexy sports element was present with detailing around bust areas and collars and crystal encrusted knee-length tube socks.  High-heeled Mary Janes and shrunken handbags added contrast and completion to the already colourful collection.
Prada SS 2014 (photo courtesy of Prada)
Prada’s SS 14 colourful and sporty campaign was shot by Steven Meisel, the American fashion photographer who works regularly with US and Italian Vogue, and has been in charge of shooting Prada’s campaigns yearly since 2004. Meisel is best known for his eclectic style.
by Cynthia Gregoire
All images courtesy of Prada