A personal affair with Burberry Prorsum

Oh, to be a Burberry girl. Looking back to the fashion weeks of AW14, one would be hard-pressed to single out a show moment as defining as Christopher Bailey’s closing parade of gorgeous, fresh-faced gazelles, all beautifully swathed in their very own personalised blanket ponchos. Around the world, envy ensued.

As of today, our dream of joining Burberry Prorsum’s girl gang is in easy reach, as the house launches its monogramming service on the season’s show-stealing blanket ponchos and classic cashmere scarves.22. Check blanket poncho_housecheck

The poncho plays homage to the house’s iconic outerwear cape- a stalwart piece of the Burberry Heritage archive, originally designed for outdoor sporting occasions. The warmth and protection of the original inspires this season’s poncho, which mimics the traditional equestrian blanket with hand-stitched edges and a heavy, textured handle. Championing the impeccable artisan craftsmanship at the heart of the Burberry brand, the ponchos and scarves are hand-crafted from lambswool and cashmere by Johnstons of Elgin in Scotland.

In-keeping with the house’s instantly-recognisable colour palette, the new season’s colorways revolve around a base palette of camel and red, juxtaposed with saturated shades of clementine, bottle green, navy and black. Also appearing is, of course, the iconic Burberry check.

So go ahead, join the club. Covering-up has never been so covetable.


Charlotte Wiggins, Jean Campbell, Matilda Lowther and Sam Rollinson wearing Burberry Monogram Poncho - 17th February 2014

by Roberta Lister

The Burberry monogramming service is available from Monday  September 1, in-store and at Burberry.com 


by Roberta Lister