A NEW chapter begins for Chanel Beauty with the appointment of Grammy-nominated singer-songwriter Gracie Abrams as the face of Coco Mademoiselle Crush Absolu.
The Coco Mademoiselle lineage traces back to Gabrielle Chanel herself, whose radical vision redefined modern femininity in the early 20th century. Rejecting ornament in favour of freedom and movement, she introduced fragrances as extensions of identity: most notably with Chanel No.5 in 1921. Coco Mademoiselle, launched decades later, distilled this legacy into a fresher, more rebellious expression of the Chanel woman.
Gracie Abrams for Chanel Coco Mademoiselle Crush Absolu
Gracie Abrams for Chanel Coco Mademoiselle Crush Absolu
The announcement signals a generational shift, aligning the house’s enduring codes of femininity with a distinctly contemporary voice. Abrams, whose introspective lyricism and understated presence have cultivated a devoted following, reflects a modern interpretation of this legacy. Where Chanel once disrupted convention with radical simplicity and independence, Abrams embodies a similarly instinctive freedom—quietly assertive, emotionally resonant and uncontrived.
Coco Mademoiselle Crush Absolu
Coco Mademoiselle Crush Absolu extends this dialogue through scent. The composition unfolds as an intense ambery trail, layered with vetiver and vanilla, brightened by grapefruit and lychee and anchored by rose, jasmine and patchouli.
With this collaboration, Coco Mademoiselle becomes not just a fragrance but an ongoing expression of feminine autonomy—reimagined for now.
by Ellis Dowle