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Dior’s J’adore ushers in a new era with Rihanna campaign


FOR THE past 25 years, Dior’s J’adore perfume has offered women a dream of gold in a bottle. Breathing new life into the hailed scent, Rihanna is taking the fragrance into the future with a new Steven Klein-directed campaign.

Taking in the hues of Versailles, the mogul transforms the mirrored corridors into a runway and the grand canal into her stage as the metamorphosis of J’adore begins. Dressed in a rendition of the famous necklace, Maria Grazia Chiuri has designed a radiant matching gown, translating into a visual sign of devotion to the perfume as she embodies its very essence.

by Imogen Clark

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