FASHION house Fendi has announced the opening of their new Men’s concept store in London luxury department store, Selfridges. Located on the first floor of the department store within the Men’s Designer Street Room, the store will offer Fendi’s new season collections. Fendi also plans to reinterpret and re-decorate the space with every coming season in order to best showcase the dynamic creativity of the brand.
The Roma Amor Capsule Collection is the first theme of the Fendi concept store
Yellow pops of colour and a FF Monogrammed rug complete the Fendi space
The first vision of the concept store takes its inspiration from the Roma Amor Capsule Collection, the latest twist on the FF series, which highlights the label’s love of its Roman roots. The concept space will mirror the lively and contemporarily colourful essence of the Roma Amor collection with two 3D graphic variations of the logo, created by graffiti artist Pref.
The store boasts a selection of Roma Amor pieces and accessories
The store also features a selection of Roma Amor ready-to-wear pieces and accessories such as graphic-print outerwear, FF logo two-piece sets and low top sneakers, further embodying the Fendi Man’s stylish yet playful attitude.
by Mirabella Shahidullah