GIVENCHY unveils artist Taeyang from the K-Pop band, BIGBANG, as their first male Global Ambassador from South Korea.
Taeyang, a stage name meaning Sun in Korean, is the star of the record-breaking South Korean boy band BIGBANG, dubbed ‘The Kings of K-Pop’, and was one of the first groups to break out globally.
Quickly becoming one of the best-selling boy bands of all time, with over 100 awards to their name, Taeyang has joined the House’s family of inspiring talents to take a different kind of centre stage.
Taeyang
“Taeyang is an inspiring artist – a music pioneer with an authentic, barrier-breaking way of expressing his own personal style, which fits perfectly with today’s Givenchy aesthetic,” says Matthew M. Williams, Creative Director of Givenchy.
Being on The New York Times ‘Best Concerts List’ and winning ‘Best Worldwide Act’ at the MTV Europe Awards, Taeyang is no stranger to Global success and fits seamlessly into Givenchy. After recently venturing on a new path in his career, releasing his own new single Vibe, featuring BTS‘ Jimin, this collaboration with the French fashion House marks perfectly a new beginning.
“I am grateful to be able to start this new chapter of my life with Givenchy. It holds a special meaning to me, as Givenchy is a brand that has inspired me in many ways over the years. Matthew has also been a leader in both fashion and culture for many years. I look forward to the exciting ways to collaborate with Givenchy through the partnership,” comments Taeyang.
by Alicia Tomkinson