IN their gift-giving campaign, Gucci shares the spirit of giving, Christmas and all things glitzy and extravagant. At the heart of the campaign, the brand has released a film directed by Petra Collins, shot in the dreamy setting of Le Roi, a glamorous dancehall in Turin. Against a backdrop of glitter, streamers and a flood of pink balloons, well-dressed party-goers count down to the New Year, showcasing the very best of Gucci’s winter collection. Kaleidoscopic, weird, and wonderful, the film encapsulates the festivity and celebration of the christmas season.
The Gucci Christmas gift-giving campaign
The Gucci app will also feature exclusive interactive content, including a Gucci Gift Box, which reveals virtual presents by shaking the device. Much like an advent calendar, users are able to discover pieces every day and then access them online for purchase.
The Gucci gift-giving campaign 2018
An interactive seasonal catalogue is also available on the Gucci app, providing customers the opportunity to purchase gifts directly from the website.
by Emma Hart
Find out more about the Gucci gift-giving campaign here