In a stylishly executed first for the heritage-laden menswear hotspot Jerymn Street St James, a live-and-kicking catwalk showcase was held right in the heart of Jermyn Street, featuring elegant ensembles of a variety of brands that are local to the area.
Styled by Darren Kennedy, each look epitomised the kind of clothing that the high-end retail district is famed for. Looks included The Season, a theme led by the changing seasons, Contemporary Living, which featured the latest in formal wear, Accessory Accents, a focus on how to incorporate sleek accessories, and finally, Sports Luxe, which demonstrated how to live the sporting life to the fullest.
Brands that were involved included esteemed luxury goods powerhouse Alfred Dunhill, similar veteran brands such as Barbour, Hawes & Curtis and Aquascutum, and more recent additions to the menswear must-haves, including Tiger of Sweden, Jigsaw and Thomas Pink.
by Liam Feltham
Images courtesy of Jermyn Street St. James