LOUIS Vuitton have renewed their commitment to aiding children in urgent need through their partnership with the humanitarian charity UNICEF. To celebrate the third year of the collaboration, the fashion brand have released an exclusive new fluorescent adaptation of their Silver Lockit bracelet collection. The vibrantly coloured bands are available in blue, black, pink, yellow and orange.
Silver Lockit Fluo bracelets in Orange, Yellow and Pink
The Silver Lockit was inspired by the tumbler lock invented by Georges Vuitton in 1890, which was designed to fasten the House’s luxury luggage and safeguard clients’ valuable belongings. Louis Vuitton have reinterpreted this symbol of protection as an emblem of their commitment to helping vulnerable children.
Silver Lockit Fluo bracelet in blue
For every Silver Lockit Fluo sold, £100 will be donated to UNICEF. Since launching the Silver Lockit as a pendant and bracelet in 2016, Louis Vuitton and UNICEF have raised over five million US dollars to provide support for children and families affected by humanitarian crises such as those in Syria and neighbouring countries. UNICEF supplies vulnerable children with safe drinking water, sanitation facilities, food and medical care, as well as clothing and blankets.
by Rachel Parker
The Silver Lockit Fluo bracelets are available now at the Louis Vuitton site and in over 138 Louis Vuitton
stores worldwide.