LOUIS Vuitton have launched their SS21 campaign, shot by Nicolas Ghesquière: a colourful homage to the collection, modelled by a host of actors musicians, sports people and other friends of the brand. Ghesquière, the house’s Artistic Director of Women’s collections, shot the latest collection as worn by his selection of ambassadors after the success of his photographs for the AW20 campaign.
The collection itself is fun and experimental, characterised by oversized silhouettes and collaged patterns. Ghesquière’s campaign emphasises this, enhancing the pop shades of the pieces with neon borders and face-on poses.
Louis Vuitton SS21 campaign by Nicholas Ghesquière
by Connie de Pelet