ALTHOUGH a vivid colour palette, sequins, and metallic fabrics may not be things we associate with witchcraft, the occult was a major influence for the MSGM AW20 collection, debuted at MFW. Ruffled necklines, boxy tailoring, and lots of lacework are a subtle nod to the collection’s inspiration, overseen by legendary Italian horror film director Dario Argento in one of the most unexpected but exciting collaborations of the season.
Known for cult films such as Suspiria, Deep Red, and Dawn of the Dead, the director lends something that many designers lack when it comes to witchy collections — authenticity. Instead of coming across as as imitation Halloween-esque, the collection maintains the fashion house’s legendary Italian glamour, while introducing surprisingly vogue witchy elements — almost comparable to the wardrobes of mystery and horror TV series, like Riverdale and the Chilling Adventures of Sabrina.
Technical design at the forefront of the collection, exemplified through its tailoring, embellishments, and spliced fabrics. Contrasting prints and tie-dye fabrics lend give witchcraft an ultra-colourful makeover, demonstrating that occult-inspired fashion doesn’t have to be dressed in black, patternless fabric. Boxy silhouettes, high necklines and puff-sleeves take inspiration from 18th century fashion design, while contributing to the witchy aesthetic.
by Emma Hart