Miu Miu releases Autumn 2017 advertising campaign

ACTRESS Jaime King and models Samantha Archibald, Iesha Hodges and Lily Nova prepare for a night out in Miu Miu’s Autumn 2017 advertising campaign. The images highlight femininity, and were taken in a sleek London hotel room that provides a slightly debauched, seemingly spur-of-the-moment, photo session before a night out.

MiuMiu Autumn 2017 Adv Campaign


MiuMiu Autumn 2017 Adv CampaignImages from the MiuMiu Autumn ‘17 campaign

This hotel-room scenario allows for the depiction of the rivalry of dressing up, sharing clothes and exchanging cherished possessions which makes for endless combinations. Miu Miu has proved that the night does not have to end – their protagonists  collectively decide – if it never officially starts.

by Jessica Graham

Images provided by Miu Miu

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