WHEN IT comes to a new season, designers consistently play with ideas of reduction and addition. Will spring-summer 2025 bring extravagance or fine precision? And, have we finally exited out of the buzz of "qu...
HAVING spent over two decades helming the business, it comes as no surprise that Jack McCollough and Lázaro Hernández have perfected their idea of the Proenza Schouler woman.
While many fashion houses cons...
WITH a tribute to their muse, described as the "intelligent, adult, urban woman of today". Stripped of unnecessary detail, Proenza Schouler's pre-spring 2024 collection emphasises a testament to the fundamenta...
IT DOESN'T gets more New York cool than Proenza Schouler. A brand synonymous for becoming the epitome of what it means to be both as fashionable as they are in Paris but with the attitude of an East Coast Ameri...
UPON projected freedom of flowing waterfall imagery, Proenza Schouler present their spring summer 2023 collection that encapsulates the sensual and tactile qualities of life. Using water as the main motif in th...
THE PAST couple of years have brought waves of inescapable confinement and change but with the light at the end of the tunnel in sight, Proenza Schouler based their AW22 collection on the question: how do we fi...
HERE it is. The return to the runway. As New York Fashion Week commences, the old, much-missed buzz of the fashion community once again is felt pulsating through the four big cities, and there is no better bran...
IT’S not surprising that working mothers are the biggest influence on the Proenza Schouler NYFW SS20 collection. In fact, its in the brand’s DNA, with the fashion house’s name itself a combination of maiden nam...
PROENZAÂ Schouler received a successful response in New York when designers Jack McCollough and Lazaro Hernandez took a bow and the end of the show this week for SS17.
Proenza Schouler SS17
Awaiting an...