BRILLIANT Earth, the fine jewellery brand known for its ethically sourced materials and modern, pared-back aesthetic, has long appealed to those who want their jewellery pieces to have a purpose. With a strong focus on sustainability, transparency and thoughtful design, the brand shows that style and ethics can coexist.
Today, Brilliant Earth has launched its Signature Collections campaign that’s a celebration of craft, detail and nature-inspired design that sits at the heart of some of the most beloved pieces. Centred around the idea of the modern heirloom, the campaign showcases the brand’s designers and their ability to translate natural forms into refined, wearable works of art.
Brilliant Earth Signature Collections
Styles include the Freesia, a sculptural solitaire with a tapered band and tulip-inspired prongs, along with the Nadia and Melody styles that reimagine the classic cluster with mixed-shape diamonds and leaflike curves framing the centre stone.
Then there’s the Aimee, the brand’s slimmest design to date, featuring diamonds set like floating lights along a fine, minimalist band, and Versailles draws on regal influence, with metalwork that creates the illusion of suspended diamonds.
Brilliant Earth Camellia
Keeping with the natural theme, Secret Garden leans into organic forms with marquise accents that suggest climbing leaves, while Camellia reflects the symmetry and balance of its floral namesake. Finishing off the collection is Olivetta, where round and pear-shaped diamonds intertwine in a pattern that alludes to Mediterranean olive branches.
Brilliant Earth Olivetta
Brilliant Earth Secret Garden
The idea for Brilliant Earth came about in 2004 when co-founder Beth Gerstein set out to find an engagement ring that was not only beautiful but also ethically made, sustainable and fully traceable. Frustrated by the lack of options, she partnered with Eric Grossberg, and together they launched Brilliant Earth a year later, Gerstein, now CEO says: “We started Brilliant Earth in 2005 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewellery.”
Now, two decades later, the brand continues to champion craftsmanship and ethics, and this Signature Collections is the latest in its beauty-meets-purpose approach.
by Felicity Carter
See more on brilliantearth.com.