SINCE it was founded by Christian Dior in 1947, Dior has continued to place sustainability and responsibility at the heart of its practise. Dedicated to these beliefs, Dior has undertaken a seismic shift in how the house approaches biodiversity through its new #BeautyAsALegacy initiative. The actions are expressed through responsible sourcing of ingredients for an increasingly positive impact on biodiversity and eco-design in the service of sustainable luxury.
Harvesting the May rose at Domaine de Manon, Grasse, 2018.
Image courtesy of Arnaud Pyvka for Christian Dior Parfums
Women have long been integral to Dior’s success, and more than 70 years later, Dior Parfums upholds this heritage with the recent Dior Stands with Women and Dior Chin Up campaign. Since 2006, Dior has initiated partnerships with committed female flower producers in the Grasse region, in an effort to revitalise the splendour of the fragrance flower industry in France.
Christian Dior making a tapestry in Milly la Forêt.
Image courtesy of Keystone-France / Colorisation 2020 Composite
Christian Dior was famous for flowers, shaping designs from the sweeping curves of petals, or translating the vivid blooms into print. Dior has highlighted the development of its gardens – which supply ingredients contained in the brand’s perfumes and make-up – along with the communities that nurture them.
Dior has ensured most of these places are progressively moving towards the principles of regenerative farming to increase their impact on biodiversity.
Christelle Archer at Domaine de Florapolis, Antibes, France.
Image courtesy of Arthur de Kersauson for Parfums Christian Dior
Christian Dior drawing at his office at 30 Avenue Montaigne, 1948.
Image courtesy of Association Willy Maywald/ADAGP, Paris + Paris 2021
Dior will also be prioritising eco-design for its packaging, focusing on refillable formats and gift packaging composed of more than 90% recycled materials.
by Sophia Ford-PalmerÂ