IT’S A study of contrasts: a beach, a dark sky and, featured in the background, waves both thunderous and placid, with a lighthouse: the new Emporio Armani campaign explores the theme of the sea in winter, dense with symbolic and adventurous implications. It is a sea seen from the shore: a horizon of possibilities, an opening towards the unknown.
Shot by Karim Sadli, the images feature models Puck Schrover, Amrit Ame, Yoonmi Sun, Felix Cheong-Macleod, Limamu Mbaye and Max Gottschalk, each portrayed individually, proud and elegant, as melancholic and dreamy travellers. Jonathan Bailey is announced as one of the faces of the Emporio Armani AW24 eyewear and jewellery campaign.
Portrayed by Karim Sadli in intense close-ups against a backdrop of dark skies and rough seas, Bailey perfectly embodies the brand’s dynamic and distinctive spirit. The British actor is known for his portrayals of Tim Laughlin in the limited series Fellow Travelers (for which he received a Critics’ Choice Award and an Emmy nomination), and Anthony Bridgerton in the record-breaking Netflix series, Bridgerton.
He will next be seen starring in Universal’s much-anticipated Wicked adaptation, and he is currently filming Universal and Amblin Entertainment’s new Jurassic World movie.
The eyewear selection presents evocative silhouettes that capture the adventurous spirit of Emporio Armani. Iconic models are revisited with a modern and sometimes bold twist in versatile designs. Characterised by sophisticated designs and textures, the men’s jewellery collection has a bold and contemporary feel. The iconic eagle, the brand’s signature symbol, features as a print, engraving or decorative element.
by Chidozie Obasi