As Britain brims with the design talent that’s become ingrained within our fashion vocabulary it’s always nice when someone or something comes along to emphasise just how important the presence of these designers is. Harrods have done just that in collaboration with the British Fashion Council and Google for their new digital campaign, Inside The Studio, a celebration of the impact four of Britain’s most beloved home-grown talents have had on fashion. In the exciting lead up to the British Fashion Awards in December, Knightsbridge’s iconic department store has chosen to start their designer showcase with an intimate look inside the atelier of Matthew Williamson, soon to be followed by the likes of Rupert Sanderson, Antonio Berardi and Alice Temperley, allowing viewers to essentially access all areas via a viral journey into each designers creative world.
With a new insight into Williamson’s working space premiering today, this is sure to offer up something truly exclusive to Harrods’ followers. Alongside this, the BFC have also done their part to develop digital innovation in fashion, with CEO Caroline Rush underlining that “Harrods has a 150-year reputation for bringing the world of luxury to consumers from all over the world.” With Inside The Studio, it looks like they’ve found another way of doing so.
Venture Inside The Studio here
by Liam Feltham
Images/Video courtesy of Harrods