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NYFW SS17: Diane Von Furstenberg


IT is not easy to slip into the shoes of Diane Von Fustenberg (and Council of Fashion Designers of America president, incidentally), but Scottish-born designer Jonathan Saunders – who closed his London-based brand last September – has definitely crossed the Atlantic. Working his magic on his first DVF show for Spring/Summer 17, the new creative director decided to stage a presentation rather than catwalk show per se.

DVF Spring/Summer 2017

DVF Spring/Summer 2017

Of his take on the brand Saunders said, ‘’I wanted to capture the brand’s effortlessness, colour, and print in an imaginative way.’’ And his input is as such – a carnival of juxtaposing colours, styles and print, a highly fluid and feminine collection made up of silky asymmetric dresses and kimono-like wide printed trousers.

DVF Spring/Summer 2017

DVF Spring/Summer 2017

As for the dress legacy – Saunders bowed down to the house heritage whilst keeping his tastes in check –working with crepe designs and silk satins that he screen-printed and put on the bias – giving the DVF own craftsmanship a bit of a revival although, little by little, implementing his own signature.

DVF Spring/Summer 2017

Overall, Saunders cleverly implemented the way he sees women with the way Diane feels about a women’s wardrobe, and it works brilliantly.

by Salomé Baudino

Images Courtesy of Diane Von Fustenberg

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