TAG Heuer, established in 1860 by Edouard Heuer in the Jura Mountains of Switzerland has long been respected for its commitment to innovation.
Developing revolutionary technologies in the form of the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015.
Today, a part of the LVMH group, the brand offers three lines designed by Jack Heuer: TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.
Ayrton Senna wearing TAG Heuer
Living the brands motto, “Don’t Crack Under Pressure,” are a host of ambassadors that embrace TAG’s love for action and high performance, and Formula 1 driver Ayrton Senna is an early example of this. Celebrating the driver and long-standing ambassador (their collaboration started in 1988), this Swiss watchmaker is releasing an exclusive, limited-edition timepiece in his honour, meet the TAG Heuer Carrera Chronograph Tourbillon x Senna to mark the 30th anniversary of his legacy.
With its bold design, the watch incorporates elements that reflect Senna’s spirit and achievements, cue the carbon bezel, inscribed with “Senna,” a tachymeter scale that reaches up to 400 km/h, along with the nine o’clock subdial with Senna’s branding, and flashes of yellow, nodding to his logo.
TAG Heuer Carrera Chronograph Tourbillon x Senna
TAG Heuer Carrera Chronograph Tourbillon x Senna
The skeleton dial has also been reworked with multiple finishes, complete with a checkered flag motif, and the titanium case creates a three-dimensional profile; while on the reverse, there’s an iconic image of Senna with his helmet, and limited edition markings, as only 500 were produced.
Antoine Pin, CEO of TAG Heuer, says, “Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us. This timepiece embodies the passion and precision that defined his remarkable journey.”
Considered to be the best of the best, Ayrton Senna is still one of the most iconic and recognised drivers in the world of motor racing; fast, brilliant, and absolutely fearless, he never stopped pushing himself. To pay homage to the legend, a new six-episode Netflix series depicting his life, is dropping at the end of the month.
Ayrton Senna wearing TAG Heuer
Developed and produced with the support of Senna’s family, the series, simply titled, ‘Senna,’ stars TAG Heuer ambassador Gabriel Leone as Senna, and details his journey from his early days in Brazil to his rise as one of Formula 1’s greatest drivers, capturing his biggest driving achievements, personal struggles, and relationships, concluding with the tragic accident at the San Marino Grand Prix.
“We are incredibly proud to continue our collaboration with TAG Heuer in creating exceptional timepieces like the TAG Heuer Carrera Chronograph Tourbillon x Senna. It is a privilege to see Ayrton’s legacy endure, and to have TAG Heuer as a partner in this journey. Ayrton would be deeply honoured by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness,” says Bianca Senna, CEO of Senna Brand.
by Felicity Carter
Learn more about the TAG Heuer Carrera Chronograph Tourbillon x Senna timepiece on tagheuer.com.
‘Senna’ premieres on Netflix on the 29th of November, 2024.