PFW SS26: McQueen
WHILE many strive for perfection, Seán McGirr desired deliberate provocation for McQueen's Spring/ Summer 2026 collection. Explicitly mining folk-horror and pagan iconography - most notably drawing from The Wi...
McQueen Goes Gothic In Its AW25 Campaign
FOR McQUEEN's Autumn/ Winter 2025 campaign, Seán McGirr found solace in the unique space between freedom and subversion. Starring Alex Consani, Athiec Geng, Chu Wong and Libby Taverner, the series of images an...
McQueen heads to Soho for its Pre-Fall 2025 campaign
CONTINUING to follow the eclectic circle that embodies Seán McGirr's McQueen, the British brand's Pre-Fall 2025 campaign offers a glimpse into their stomping ground.
Revered for the rebellious spirit that ...
PFW SS25: McQueen
THERE is this phrase that likes to get thrown around: "trust the process". And after Seán McGirr's controversial debut collection for McQueen earlier this year, this is exactly how everyone approached his soph...
Seán McGirr puts London at the centre of debut McQueen campaign
WHAT BECAME clear at Seán McGirr's debut collection for McQueen was that the designer was returning to the very roots of the brand. Specifically its hometown - London.
" has always represented an idea of L...