The Attracta Beauty Awards 2025 - The Glass Magazine

FRIDAY 4 July, after months of testing, the Attracta Beauty Awards 2025 has announced 43 winners and 14 stellar Highly Commended products. Since its inception in 2015, this independent initiative has set a gold standard for innovation and excellence, spotlighting trailblazing experts and products across the makeup, skincare, hair, beauty tech, and wellness worlds.

At the heart of the awards is the vision of founder Attracta Courtney, an international make-up artist and beauty & wellbeing luminary. Championing “Slow Beauty,” Courtney passionately advocates for age-inclusivity and sustainable integrity, declaring: “We’re here to spark bold conversations about ageing vibrantly, nurturing skin and hair health, and embracing eco-conscious beauty!”

Each year, a diverse panel of 16 top UK beauty experts dive into the judging process with a stringent dedication, uncovering transformative gems that fuse together science and nature. This year’s haute-beauty ceremony took place at the Goring Hotel in Belgravia, delivering an intimate, unforgettable experience.

These 10 standout products and treatments, radiate innovation and excellence, embodying the bold spirit of ABA25. Rigorously vetted by industry titans, these winners have redefined beauty with authentic, nature-inspired brilliance this year.

Discover all the 43 game-changing award-winners and dive into the future of beauty here.

Here is a noteworthy selection of 10 brands from all the winners of ABA25!

Best Cleanser

Ilody‘s Rasa Dream Universal Cleansing Oil – £48

The judges had nothing but praise for this cleansing oil! They appreciated its light texture and the infusion of essential oils, which made the application feel indulgent. The eco-friendly glass packaging in a vibrant acid green also received high marks. They found it particularly suitable for sensitive skin, as it left the complexion feeling fresh, clean, and radiant. A small amount is sufficient, making the price very worthwhile.

Best Hero Serum

SEKKEIZU‘s AM Serum – £99

This hydrating serum got outstanding reviews for its unisex appeal and luxurious effectiveness. The Judges loved its instant hydrating effects on the skin. With its lightweight formula, this product stands out as a highly effective, results-oriented option suitable for all skin types, earning impressive comments from the judges!

Best Antioxidant Serum

REVISION‘s C+ Correcting Complex 30% – £206

This elegant and sophisticated serum is scientifically formulated to enhance skin health, leaving your complexion feeling revitalised and brighter. Highly acclaimed for its rigorous clinical studies and proprietary ingredients, this serum excelled. The remarkable formulation truly lives up to its promises. Additionally, the thoughtfully designed, recyclable packaging, including both the bottle and dispense adds to its premium allure. Overall, it’s an outstanding product, receiving top marks for its beneficial active ingredients that promote healthy skin.

Best Pigmentation Serum

Senté‘s Pigment & Tone Correcting Mask – £148

This serum is remarkably effective in addressing pigmentation and melasma, featuring innovative ingredients that truly deliver on their promises. Judges applauded its effectiveness, particularly for challenging pigmentation issues, and value the sustainable, inclusive packaging that caters to all genders and ages. With an appealing price point considering the outstanding results.

Best Barrier Repair

Made Of More‘s Salvation Rescue Balm – £45

This hydrating serum excels in addressing the needs of dry or post-menopausal skin, incorporating innovative ingredients that both nourish and restore. Judges commend its calming and soothing properties, as well as its smooth application, making it perfect for extremely dry skin. The premium branding and packaging, combined with clear explanations of the ingredients, further elevate its attractiveness. Additionally, it is well-priced considering its quality and effectiveness.

Best Regenerative Skin Health Serum

Dr David Jack‘s Skin Cushion Pro-Lipid Recovery Cream – £139

This hydrating serum was commended for its potent, high-quality ingredients that enhance skin hydration and repair, delivering noticeable results. It applies effortlessly, absorbs effectively, and bolsters barrier function, making it an excellent choice for drier, sensitive skin. The elegant, recyclable packaging is stylish and suitable for any gender or age. Overall, a luxurious option, perfect for nourishing skin.

Best Luxury Moisturiser

OPALORE‘s The Brilliance Cream n.2 – £220

This hydrating serum delivered very impressive results, and was loved by the judges for the luxurious formulation, packed with high-quality ingredients that enhance skin tone, texture, and firmness. It’s a cherished product, praised for its visible outcomes, with skin truly enjoying the effects. It received top marks for its packaging and excellence in every aspect!

Best Natural Moisturiser

Nunaïa Beauty‘s Earth Blossom Moisturising Cream – £66

This moisturising cream features a lightweight, silky texture that glides on effortlessly, providing deep hydration for your skin. Its thoughtfully designed packaging includes a step-by-step ritual to promote both skin health and inner tranquility, enriching the overall experience. Packed with natural ingredients, it’s a true powerhouse that leaves skin looking and feeling fantastic.

Best Body Oil

Irene Forte Skincare‘s Rose Body Oil – £110

This body oil provides exceptional hydration, offering a rich, nurturing texture along with a delightful natural rose fragrance. Judges lauded its outstanding effectiveness and indulgent sensory experience, further enhanced by high-quality packaging design that elevates your at home body care ritual.

Best Expert Facial Treatment

Yin Your Skin’s Lifting, Renewal & De-Puffing Gua Sha Facelift – £200

This award-winning facial treatment and expert, Katja Kokko, truly stood out! Her innovative and advanced approach to natural skincare through Gua Sha techniques was nothing short of impressive. The personalised facial treatment not only delivered visible results but also enhanced the skin over the coming days.

Judges who experienced her services were thoroughly impressed, awarding her top scores. In addition to traditional massage methods, she crafted her own unique blend of techniques. These personalised protocols were tailored to meet each judge’s specific skin needs, promoting rejuvenation in structure, texture, firmness, and overall appearance.