MARKING her return to the House of Dior after nearly a decade, Rihanna has been announced as the new face of the brand’s hailed fragrance, J’Adore. Seen to embody the universal appeal of the scent, the superstar mogul embody’s the multi-faceted nature of the perfume, emphasising the idea of liberation, freedom and power.
Replacing Charlize Theron after two decades as its face, the new era of J’Adore will be unveiled on 1st September 2024 by a campaign captured by photographer Steven Klein.
Rihanna by Pierre Mouton for Dior
Touching upon her new ambassadorship, Rihanna said: “Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Whilst the CEO of Parfums Christian Dior, Véronique Courtois added, “Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
by Imogen Clark