IN THE busy Oxford Street of the English capital, Dior has launched a new pop-up in the heart of Selfridges.
From 8 January to 28 February, 2026, an outstanding and beautifully curated showcase brings together Parisian chic and British spirit through design, elegance, and exquisite fashion. Created to celebrate the first collection by Jonathan Anderson for Dior, the space introduces a new breath of Dior, allowing visitors to see this fresh vision up close for the very first time.
Dior Selfridges Pop Up. Photograph: Kristen Pelou
Drawing inspiration from Dior’s history, the concept is based on the very first Dior boutique named Colifichets. It has now been reinterpreted into a playful and sophisticated environment. Coloured in the signature grey of Thirty Montaigne, the iconic women’s bag and Dior staple sets the tone.
The bags are displayed in towering stacks that resemble ancient totem poles, standing like guardians of the brand’s beauty throughout the pop-up. Large boxes are arranged in architectural arches and held up by mannequin bellboys, adding an old-school and whimsical New York charm to the space.
Dior Selfridges Pop Up. Photograph: Kristen Pelou
The pop-up acts as a temporary home for the newest items in the Dior collection. The menswear selection is highlighted through its leather goods, especially the shoes. The Dior Roadie and Dior Saltwind sneakers, along with the Dior Archie and Dior Heir loafers, are presented as key expressions of refined dressing.
Throughout the collection, the lucky four-leaf clover, a symbol of Ireland, is woven into the story. Whether seen on bag charms, T-shirts or denim, all who carry this motif are said to be blessed with good fortune. This fresh imagination introduces the new Dior Bow bag, an innovative leather silhouette tied with delicate precision, along with the Dior Medaillon belts and the Dior Initials pumps.
Dior Selfridges Pop Up. Photograph: Kristen Pelou
This bright and striking pop-up honours Dior’s heritage while embracing a sense of newness and playful reinvention.
by Ellis Dowle