The collection draws inspiration from Aston Martin’s rich legacy and the timelessness of the luxury BOSS aesthetic, through a wardrobe that exemplifies the pinnacle of modern sophistication.
DEFINED BY tailoring crafted in luxurious, high-performance fabrics such as superfine merino-wool jersey and cotton denim blend, standouts deliver sophistication and functionality. Presented in a smart colour palette of white, pale grey, opal green, and dark mink, the range exudes innovation and elegant design elements inspired by the iconic British carmaker.
The future-facing partnership will unleash two capsule collections a year, showcasing pieces that are meticulously crafted to meet the demands of luxury, performance, and style. Bringing the collection to life in a campaign photoshoot and film is two-time Formula One World Champion, Aston Martin Aramco Formula One Team driver and BOSS brand ambassador Fernando Alonso.
As the face of the exciting new campaign, Alonso personifies the BOSS brand’s foundational platform “Be Your Own BOSS”. He also embodies the spirit of the BOSS and the intensity of the Aston Martin driver: dynamic and effortlessly stylish.
“I’m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection. Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration,” said Fernando Alonso.
For this capsule, BOSS has worked with Aston Martin to create an off-the-track lifestyle wardrobe that caters to the modern man’s desire for dynamic luxury. With a shared focus on innovation and flawless design, this collaboration expertly combines quality clothing with luxury performance.
Aston Martin delivers prestigious craftsmanship and innovation, while BOSS contributes traditional tailoring with authenticity and quality. Influenced by Aston Martin’s attention to detail, elements across the collection reflect interior touches from Aston Martin, including its iconic quilted leather seats.
Details on the garments such as zip pullers, cord ends and snap buttons take inspiration from finishes on Aston Martin’s models, with a unique cord adjuster reflecting the sophisticated aluminium oil filler cap available from its Q by Aston Martin bespoke service.
Lightweight high-performance materials prevalent in sportscars design also crossover to the collection, including the use of carbon fibre taped seams to bring heightened performance to BOSS’s unmistakable style.
by Chidozie Obasi