INSPIRED by exemplary design since 1970, it was only natural then, for Range Rover to take part in Salone del Mobile, and this year, the leading motoring brand is showcasing an installation in the form of Connected Worlds.
Set in the historic Palazzo Belgioioso, the installation offers an immersive, multi-sensory experience, taking visitors from 1970 to 2025 and celebrating 55 years of the iconic British brand, and is in collaboration with California-based design studio NUOVA (a.k.a. New Understanding of Various Artifacts), known for creating immersive spatial performances.
Bridging two time periods, the experience offers a cinematic journey through Range Rover’s design evolution and its ongoing influence on modern luxury.
Range Rover x NUOVA 2025. Photograph: Pietro Cocco
Designed by NUOVA and Range Rover’s in-house creative team, it features bespoke furniture, soundscapes, and custom fragrances by Aeir, NUOVA’s carbon-negative luxury fragrance brand, all created exclusively for Range Rover.
On the presentation, Prof. Gerry McGovern OBE, Chief Creative Officer of JLR, says, “We are excited to showcase Range Rover’s lasting legacy at Milan Design Week. Connected Worlds immerses visitors in our origins and contrasts this with our future vision. Today, Range Rover continues to epitomise modernity, evolving its distinctive design, silhouette, and brand ecosystem, enhancing both desirability and timelessness. This experience illustrates how we honour our past while pushing boundaries.”
Range Rover x NUOVA 2025. Photograph: Pietro Cocco
At the centre of the historic Piazza Belgioioso stands a 25-metre monolith featuring a gold Range Rover motif, marking the entrance to the time travel experience. The first capsule transports visitors back to 1970, inspired by a ’70s car dealership, and a Classic Range Rover, the first pre-production model, ‘YVB 151H’, in its original Olive Green colour, sits within a nostalgic interior.
This comes complete with custom furniture by NUOVA, including a red oxblood sofa and a marble Enzo table to further channel the retro vibe. Vintage details, such as a fish tank and archival items, add to the period ambience, and it’s all illuminated by 44 bespoke ceiling lights.
To top it off, this capsule features a musical performance through Dorothy, a chrome-plated speaker, and the scent of Grand Rose, channelling the seventies with notes of leather and old dollar bills. NUOVA also created bespoke artefacts for the time travel theme, alongside custom-designed outfits for the ‘time travel’ concierge, in collaboration with LA-based luxury atelier L’Equip, inspired by 1970s British fashion.
Range Rover x NUOVA 2025. Photograph: Pietro Cocco
Visitors then move into the second capsule, representing Range Rover’s contemporary vision, cue an ethereal space that features prismatic light boxes and mirror pillars, symbolising the passage of time. Central to this is the fifth-generation Range Rover Autobiography, with a bespoke metallic green exterior, paying homage to its Classic predecessor; and these two vehicles highlight the brand’s evolution.
Range Rover x NUOVA 2025. Photograph: Pietro Cocco
Throughout the experience, visitors are guided by hosts, and of course, they’re embodying their respective eras. Enrico Pietra and Rodrigo Caula, founders of NUOVA, say, “Range Rover has long been a companion across generations, evolving while staying true to its identity. Our exploration of time travel examines how design, innovation, and craftsmanship intertwine across periods. Collaborating with a brand so rooted in heritage yet driven by reinvention feels like a natural alignment.”
by Felicity Carter
The installation will be open to the public from today and will run until the 11th of April 2025 at Palazzo Belgioioso, 2, 20121 Milano.