CELEBRATING opulence in the form of modernity, Bottega Veneta has unveiled their new women’s and men’s pre-spring 2020 campaign, carried out by Daniel Lee, Creative Director, and photographer Tyrone Lebon.
The heavy focus on accessories and their role within the campaign can be witnessed by the ample sized gold chain which runs through the length of the studio, instilling tension while making a bold statement.
Jean Campbell. Photograph: Tyrone Lebon
The clothes are beautifully yet effortlessly crafted to capture the contrast between the high and the low.
Featuring model Jean Campbell and cult designer Andre Walker, the campaign takes inspiration from Italian neo-realist cinema, drawing together elements of realism versus finesse to establish a stark yet aspirational reality.
Andre Walker. Photograph: Tyrone Lebon
Daniel Lee states that “Bottega Veneta clothes are worn in context, mixed with real characters and live in the moment. They are elevated and everyday and that’s what makes them powerful”.
Such comparisons are made through the muted yet visceral colour palette, comprised of smoking blues, pine greens, burnt caramels and blacks.
Film director Federico Fellini once commented “Neorealism is not about what you show, but how you show it. It’s simply a way of looking at the world without preconceptions or prejudices.” Such an outlook is utilised to inspire the very heart of the collection and both its imagery and styling.
by Cara Jenkins