REINVENTING the 1996 Tank Française is Cartier with its brand new 2023 modern edition, promising new aesthetics and ergonomics as it enters the Tank family.
Beautifully crafted in a monobloc metal design, this radical approach to such an iconic watch is set to turn heads with its fluidity between masculine and feminine features. Designed in both steel and yellow gold, with or without diamonds, leaves the perfect statement for everyday use or a real treat for the wrist.
Tank Française Cartier
“The new Tank Française reflects a creative conviction. Like rediscovering the raw nature of a cut stone, it was about capturing the watch’s radical shape, simplifying its essential lines, and stripping them of all embellishment to return to the myth’s origin.” – Marie-Laure Cérède
Tank Française Cartier
The energised ultra-profiled lines are what sets this watch apart, – and who better than stars Rami Malek and Catherine Deneuve to debut this in Guy Ritchie’s global campaign film?
Connecting us to its home in Paris, a cultural geography that was admired in New Wave cinema means making this the destination of the film was only natural. Captured halfway between the Left Bank and the Right Bank, the video creates a heroine of the past that remains relevant today.
Tank Française Cartier with Rami Malek & Catherine Deneuve by Guy Ritchie
The film is an ode to cinema and Paris becomes the lead role, even after being surrounded by such a strong international cast brimming with an infectious personality the watch penetrates through. Explored is the connection between continuous time and elegance, leaving Malek and Deneuve as the embodiment of French chic.
by Alicia Tomkinson
You can find the collection here.