Fusing elegance with ease, Fendi’s AW24 Holiday collection imbues a story of heritage and innovation

AS A House passed down through the matriarchal line, Fendi is always aware of women who do rather than just are. Utility and practicality are built into the clothing and accessories, stemming from Fendi’s history with luxe outerwear and leather goods.

This Winter 2024 Holiday collection is no exception. Embracing both a traditional and easeful interpretation of sportswear, archetypal men’s garments adapted to women, such as the tuxedo and the polo, and a literal sporting style expressed through sixties skiwear. At the same time, there is still ample room for winter celebratory sparkle in evening wear and accessories. 

Fendi AW24 Holiday Collection

Fendi AW24 Holiday Collection

Embracing both a daytime and a nighttime world, in the city and the mountains, Rome and the Dolomites, the idea of the Winter Holiday season is sophisticatedly reappraised. Each mood is approached with a knowing insouciance, mixed and matched through the agency of the wearer. Here, the outdoors meets the indoors, countryside and mountainside, with city and salon.

Traditional British fabrications and knits such as the specially commissioned Fendi Tartan, – subverted in womenswear in the shape of signature mini-kilts worn over trousers, enveloping, oversized carcoats, punchy blousons and wool tailored day dresses – tailoring checks and twinsets meet a sleek, international style in fluid tailoring, satin slips, Lurex knits and embroidered sequins.

All are united under a sumptuous, luxurious yet casual approach to outerwear, to be slung overall. From oversized signature carcoats in check and tartan to artisanal sculptured fur and shearlings, explore the heights of Fendi’s savoir-faire.

Fendi AW24 Holiday Collection

Fendi AW24 Holiday Collection

Once more uniting utility with the celebratory, the accessories of the Winter Holiday collection echo the mantra of the wearer making a mark through doing rather than just being seen. At the same time, that doesn’t mean the wearer can’t have fun and glamour in their Fendi accessories while doing so. 

From shimmering leather metallics and sparkling crystals to leather-crafted interlace and cosy 3D FF velvet, no matter what the style, the collection bags are united by a casual and easy attitude, largely gained through tactility and practicality in soft construction.

Fendi AW24 Holiday Collection

Fendi AW24 Holiday Collection

Re-presenting classic Fendi styles afresh, to be worn, clasped and grasped by the wearer anew, soft construction gives further meaning to iconic favourites such as the Peekaboo Soft bag while already defining newer offerings such as the Simply Fendi or the revived By The Way Selleria.

While always encouraging the many different wearers to express themselves through their choice and in their own gestures of carrying, the Baguette bag appears throughout in a multiplicity of iterations and lends its casual attitude to all, no matter how ornate and sequin-covered it might be.

Fendi AW24 Holiday Collection

Fendi AW24 Holiday Collection

Inspired by 2025’s centenary, a celebratory sense of heritage and craftsmanship, is heightened this Winter Holiday. Fendi’s linking thread of past to future is the hand-stitched Selleria, which appears in burnished metallic, soft Cuoio Romano leather. The craftsmanship of leather interlace is also given this metallic highlight as well as a more neutral tone-on-tone Cuoio Romano FF interlace iteration, each displaying the heights of Fendi’s handcrafted savoir-faire. 

Fendi AW24 Holiday Collection

Fendi AW24 Holiday Collection

The Winter Holiday offering for men takes as its starting point the specially commissioned Fendi Tartan, made in conjunction with contemporary tartan design and manufacturing brand Prickly Thistle – Cloth of Identity and manufactured in Scotland. A timeless symbol of pride, honour and identity, tartan is a marker of family and fellowship.

For this reason, Fendi Tartan has been officially registered with The Scottish Register of Tartans. With its festive and family connotations, alongside the classicism of such a cloth, a boyish, prep school attitude permeates the tailoring of wool tartan blazers, tailored trousers and casual over-shirts. In contrast, texture and feel reign supreme in workwear and loungewear-inflected silhouettes achieved in velvet corduroy.

While the Fendi logo technical fabric can be found in puffer jackets, a Fendi varsity logo gives a more literal old-school feel. Yet it is perhaps up to Fendi’s artisanal classics, its sumptuous shearling and shaved fur coats, to ultimately set the seal on outerwear in the collection.

by Chidozie Obasi