THE COLLABORATION, materialised by Givenchy creative director Matthew Williams, and (b).Stroy co-founders Brick Owens and Dieter “Du” Grams is catapulted further into the modern age with a release of NFTs that capture some of the key pieces from the anticipated collection.
Designed by the innovative Web3 artist collective, FELT Zine worked closely with designers to ensure NFTs not only championed the best of the collaboration, but captured the essence of the marriage between two differing brand sensibilities: “(b).STROY captures the essence of the street, and Matthew’s work for Givenchy epitomizes urban style with Parisian flair. For this collaboration, we wanted to merge our respective aesthetics and create an experience that goes beyond the collection itself,” mentioned Owens and Grams.
Givenchy X (b).Stroy NFTs by FELT Zine
Looking toward the modern climate of fashion with an emphasis on streetwear, the collection takes staple pieces like hoodies, t-shirts, varsity jackets and accessories and injects them with a hybrid personality derived from both brand aesthetics, with layered colours, embroidery and embellishments featuring recurrently.
by Ben Sanderson
Now available in digital form, the collaborative pieces have become immortalised, with prices ranging from €150 to €5,550. NFTs of the Givenchy X (b).Stroy partnership are minted on Ethereum.