WE live in the age of convenience. Subscription-based services exist for every type of consumer – the fashionista, the tech junkie, the makeup fiend, the theatergoer. Finally, we’ve found a service catering to the interiors-inclined, to the scent-particular, to the aura conscious. Introducing Scent, a personalised service delivering luxury candles based on a preference-oriented algorithm (a dating site, of sorts, for consumers and their candles).
Matcha from perfume company Scent
Based in London and New York City, the business model is one reflective of the new age – the candles available through the service are sourced globally, from Brooklyn to Australia to France, and of course, subscribe to the wonderfully accomodating ethos of delivery models. Beyond the simple convenience factor of hand delivery, the candles are impeccably packaged, each expressing a unique aesthetic and identity aligned with its olfactory tones.
The aesthetic of the candles (not to mention that of the brand itself, with beautiful photography by London’s own luxury product photographer Lydia Whitemore) is expertly curated, its featured candles chosen with the utmost discretion according to scent, ingredients, production practices and aesthetic of packaging and brand. In sum, you’re never getting a dud.
Scent is an example of the beautiful connectivity of product and consumer on a global scale. This is the privileged age where anonymous admirers can order products and wares with the click of a button; Scent removes the forever-search, the inconvenience factor, by offering a platform of pre-selected, gorgeously scented contemporary candle brands.
The Moss candle from Scent
To name a few – Maison Balzac, fashion veteran Elise Pioch’ s handmade-in-Australia bespoke brand; Lumira delicately perfumed all-natural soy wax candles; non-gender specific candles by Laboratory Perfumes, whose fragrances are influenced by herbal botanicals; and Calming Park, whose musician-founder began the line to produce “a scented candle that would bring to life the Nevada landscapes” shown on his album artwork. It’s an eclectic amalgam of scented inspiration, delivered per your personal preferences, conveniently to your mailbox.
The leather candle from Scent
Founder and CEO Kirsty Dare says of the brand, “We’re dedicated to championing the next generation of perfumers and fragrance studios, those producing design-led candles with innovative and evocative scents.” As a globetrotting entrepreneur herself, she understands the unrelenting itch for sensorial newness in the home; she also understands the importance of creating atmospheres for reverie and relaxation, and for surrounding oneself with high-taste products.
Charcoal is another fragrance from perfume company Scent
Offering a range of subscription levels, Scent’s candle selection process and catered ordering system allow for a total concierge experience. In essence, Scent is more than a subscription service; it’s a personalised fragrance consultancy. And it’s available for more than just you – Scent makes for an ideal (and, truthfully, incredibly easy) gift option for friends and family.
Visit Scent online to order or to learn more about the specific brands included in, and the different levels available for, the subscription.
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