EARTH is the latest launch from Loewe’s Botanical Rainbow range – based on the concept that each perfume is part of an “inclusive rainbow” (denoted by the flacon’s colour) – the fragrance is housed in a beautiful mauve bottle, with a wooden top, and has balmy, sweet and warming truffle notes combined with accents of pear, elemi, mimosa and violet.
Earth by Loewe
The collection is based on the idea that each fragrance stands on its own while being part of a whole – verily an inclusive rainbow – which also rejoices in individuality and emotion.
Loewe Earth, Ama Lou Hands. Photograph: Tyler Mitchell
The brand says its “inspired by the elements that connect nature, propelling life above and below the ground, from the atmospheric to the tangible, the visible to the invisible, unifying inner and outer worlds.”
An integral part of the collection is the campaign shot by long-standing Loewe collaborator Tyler Mitchell.
by Caroline Simpson
Available from September 20, 2022
Loewe Earth (EDP) retails at £89, 100ml
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