Poise, Tradition and Excess: 4 Newcomers to Look Out For 

GLASS digs into 4 upcoming labels, shifting the codes of design — one stitch at a time.

AGRO Studio’s Lineup Points to the Contradictions of the Modern Day

Growing up often looks like this: your brain stretches tenfold, and suddenly you’re preoccupied all the time — sometimes with the silliest things. And who knows, maybe you get a drastically styled haircut. Or maybe you lean into some all-out eccentricity in your day-to-night wardrobe.

AGRO Studio

For their new collection, AGRO Studio’s designers George Oxby and Angus Cockram present clothes born from discernment and deep introspection, shaped by a wealth of experience that has carved an intense path through the industry. From quarrelling with styling archetypes to making clothes for film artists (they’ve worked almost exclusively with made-to-measure pieces thus far), their approach has evolved into an irreverent, grungy, and romantically glam aesthetic.

AGRO Studio

Titled Prophet, their new seasonal offering draws from a wide set of references, including tarot touchpoints such as the “One of Cups” and the “Jester.” It leans into the tension of opposites: certainty and confusion. “For this collection we wanted to introduce ourselves as a brand through deliberate juxtapositions,” the designers tell GLASS, adding, “heritage with contemporary references, reflecting the societal tensions in modern culture — all created bespoke in our London atelier.”

ALISADUDAJ’s Spring/ Summer 2026 Collection Points to All-Out Femininity

At a time when style paradigms are shifting and design leans toward relaxed fits and shapes, Alisa Dudaj’s namesake label continues to leave its mark with bold silhouettes for her clientele. Strip away the technical references, however, and her garments reveal themselves as relatively easy, commercial, and straightforward pieces you could actually wear — balancing moderate elegance with a beach-to-club appeal, prioritising wearability over experimentation.

ALISADUDAJ

ALISADUDAJ

As one of the emerging talents showing on the London fashion calendar, Dudaj offers a fresh vocabulary with her collection, Silent Engravings. This lineup represents a more mature take on her earlier work, featuring intricate wood carvings, hand embroidery, and artisan-made objects that weave memory and identity into her clothes. Seasonal influences are distilled into sharp silhouettes and subtle surface details that don’t need added volume to leave an impact.

“Craft doesn’t need to speak loudly to be remembered,” Dudaj remarks in her show notes. “The marks it leaves are lasting, and in their silence lies strength.”

HU BING SELECTS Takes Local Asian Talents to the World Stage

The forward march of representation and inclusion continues in undaunted unison, even as the global fashion industry grapples with severe profit losses and economic downturns across retail and beyond. For brands to connect meaningfully with consumers, widening the gaze and pointing toward growth has become imperative.

Designer Hu Bing celebrates his tenth anniversary in London with his initiative, HUBINGSELECTS: EQUAL ETHEREA – a platform dedicated to spotlighting emerging Chinese designers on the global stage. In 2024, he debuted the incubator’s first runway show at London Fashion Week, a milestone affirming his commitment to amplifying Asian creativity internationally.

HU BING SELECTS

HU BING SELECTS

“London Fashion Week is unique among the big four: it’s the proving ground for new talent and the most inclusive of experimental design, distinct perspectives, and niche culture,” Bing notes in his show notes. “My mission is simple: to act as a translator for Chinese design, helping international audiences not just see the work, but understand the stories and philosophies behind it.”

For Spring 2026, Hu Bing is joined by Mr. Xie Fangming, Executive Vice President of the China Fashion Designers Association and Director of China Fashion Week. “Having Mr. Xie in London is akin to having the ‘national team’ here to show support. I hope his presence sparks lasting collaborations between our fashion weeks and deepens mutual understanding of China’s excellence in textiles and design.”

The collection, titled Golden Age, pays homage to Pierre Cardin’s visionary work, marking several key turning points for this outing. It reflects a dialogue between East and West, brought to life by a new generation of Asian designers: Aya Maruyama, with menswear designer Wang Yijie and womenswear lead An Da as pivotal collaborators.

Balance and Transformation Run Apace in Jeff Garner’s Vision for SS26

Designer Jeff Garner is an experimentalist by nature, but this season he reveals a fresher side of his brand that nods to past times — when clothes weren’t made solely for production, but served a greater purpose: laying bare and breaking free from constraints, stripped of hardware, excess detail, or fussy embellishments, all while respecting the environment.

Titled Billy Shakespeare, the collection coincides with the premiere of Let Them Be Naked, a fashion documentary executive-produced by Suzy Amis Cameron. The film exposes the hidden toxins in clothing, aiming to challenge the fashion industry’s silent acceptance of harmful chemicals. Rooted in Garner’s personal loss, it takes viewers on a global journey, from natural dye houses to farms, uncovering how our garments can make us sick — and what we can do to change it.

Jeff Garner

“We are not provided with wisdom; we must discover it through a journey no one else can take for us,” Garner reflects in his notes. His Spring 2026 lineup channels this ethos, presenting a romantic mix of natural dyes, rugged silhouettes, and poetic rebelliousness.

Jeff Garner

In an age when the “swanky look” has quickly gained and lost its lustre, the notion of easy dressing feels thoroughly modern. Garner’s nature-driven approach is reflected in non-toxic, biodegradable fabrics dyed with plants from his Tennessee farm — textiles present in every element of the lineup.

Drawing from his American and Tennessee roots, entwined with English and Scottish ancestry, the collection evokes the spirit of early pioneers whose finery bore the marks of hardship. It also references the raven in both Native and Celtic traditions — a symbol of balance and transformation.

by Chidozie Obasi