EVER since the acclaimed Artist-to-Artist initiative was introduced onto the Frieze programme in 2023, it has been hailed as one of the highlights of the feverishly anticipated contemporary art fair. Now, for its 2025 edition – placed within the leafy landscape of London’s Regent’s Park – a first-time partner has burst onto the scene to spur on the scheme’s success, Tiffany & Co.
The initiative involves a curated selection of skilled, auspicious artists — each of whom has earned the endorsement of another top-tier artist due to their distinctive visual vernaculars and individualistic creative visions.
This year’s iteration will feature the following lineup: Ilana Harris-Babou, who was selected by Camille Henrot; Katherine Hubbard, who was selected by Nicole Eisenman; René Treviño, who was selected by Amy Sherald; Neal Tait, who was selected by Chris Ofili; T Venkanna, who was selected by Bharti Kher; and Ana Segovia, who was selected by Abraham Cruzvillegas. Their work will be exhibited across six solo presentations, representing a steadfast devotion to fostering connection and growth within the Frieze fair and global network.
Camille Henrot. Photograph: Ellen Fedors
The vision underpinning Artist-to-Artist is to cast a necessary spotlight on the art world’s overarching commitment to championing future generations of talent. Crucially, it offers up-and-coming creatives career-defining exposure to the bona fide collectors, critics, and curators who flock to London for the five-day fair. Its assemblage is resolutely artist-driven and this year is no different — with the added delight of being bolstered by monetary support from the fêted fine jewellery house.
Tiffany & Co. is no stranger to the realm of classic and contemporary art. Indeed, this symbiotic partnership recalls some of its absorbing contributions to the art scene since the American jewellery atelier’s inception by Charles Lewis Tiffany in 1837. Case in point, the enchanting window displays designed by Gene Moore, which, from the 1950s onwards, invited cerebral collaborative contributions from artists including Jasper Johns and Robert Rauschenberg.
In more recent years, the house has also continued to commission cutting-edge works by artists such as Damien Hirst, Vik Muniz, and Michelangelo Pistoletto, and on occasion, has even displayed pieces by Pablo Picasso, Andy Warhol, and Hans Hartung in select stores.
Ilana Harris-Babou. Photograph: Ellen Fedors
As emphasised in its press release, a commitment to superlative quality paired with a profound love for art, design, and exceptional craftsmanship has long been engrained in the House’s DNA. Honing a focus on these themes, conversations between the chosen artists and other original editorial content will be available on all Frieze social channels once the fair has officially commenced.
Frieze London’s “celebration of creative community” will run from 15 to 19 October 2025, as will its unmissable Artist-to-Artist inclusion. And just like Tiffany’s trademark windows in The Big Apple, it beckons visitors and visionaries inside to experience the artistic beauty at play firsthand.
by Ella O’Gorman