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Ever 11 Joins Vyrao’s Fragrance Offering

VYRAO continues its exploration of fragrance and emotional wellbeing with Ever 11, a new scent created by founder Yasmin Sewell and master perfumer Meabh McCurtin. Designed around confidence, it pairs a rich fruity, floral, amber composition with neuroscience-backed ingredients. The brand’s eleventh fragrance, Ever 11, has been developed with master

Francis Kurkdjian On Creating Dior Parfums’ J’adore Intense – Inspired by Rihanna

FRANCIS Kurkdjian, Dior Perfume Creation Director, doesn’t just compose fragrance; he scripts desire in liquid form. For Dior’s J’adore Intense,

INITIO Opens a New Boutique in Covent Garden

FOUNDED in France in 2015, INITIO Parfums Privés is recognised for its unisex approach and collaborations with famed perfumers that

Parfums de Marly Expands Les Signatures with Athénaïs

ESTABLISHED in 2009, Parfums de Marly is a Paris-based perfume house led by its founder and artistic director, Julien Sprecher,

Diptyque Launches New Orphéon Eau de Toilette

DIPTYQUE has introduced a new interpretation of one of its best-known fragrances with the launch of Orphéon Eau de Toilette,

GLASS Scented Guide to Fragrant Mother’s Day Gifts

FRAGRANCE. It’s the classic Mother’s Day gift – for a good reason, it’s delightful to give and receive – so

Francis Kurkdjian About his Fresh Take on Dior’s Famed Bois d’Argent Fragrance

LEADING French perfumer Francis Kurkdjian was appointed Dior’s perfume creation director in 2021, succeeding François Demachy. Since then, he has

Perfumer H and Studio Nicholson Collaborate on Capsule Titled Soap

TWO female-founded British independent brands Perfumer H and Studio Nicholson have launched their first collaboration – Soap. Both share a

Vyrao Opens Pop-Up at Harvey Nichols Knightsbridge

YASMIN Sewell’s fragrance brand, Vyrao, has opened a pop-up at Harvey Nichols Knightsbridge, marking the fragrance house’s latest collaboration with

Amouage Launches Three New Essences Fragrances

FOR over 40 years, Amouage has occupied a rare position in the high perfumery space. Founded in Oman in 1983,


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