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Copenhagen’s Case for Everyday Luxury for SS27

COPENHAGEN, DENMARK — Normcore is in the eye of the beholder. One popular interpretation of the trend leans on embracing the beauty of the quotidian: cosy separates and whatever else the average frat guy might have been wearing since the early noughties. Another take is more upscale—minimalism-lite, you might say,

MFW SS26: BOSS

MILAN, Italy — Let there be light(ness). And in true breezy fashion, Boss gave a harmonious result in the research

MFW SS26: Roberto Cavalli

MILAN, ITALY — In line with the city’s poised edge, the womenswear shows in Milan mean a lot of rigour,

MFW SS26: Prada

MILAN, Italy — Miuccia Prada and Raf Simons’ Spring/ Summer 2026 show for Prada offered a take on the moving

MFW SS26: Emporio Armani

MILAN, Italy — Mr. Armani was a big talent who preferred small gestures. Emporio Armani’s Spring/ Summer 2026 ready-to-wear collection

MFW SS26: Max Mara

MILAN, Italy — If the clothes that Max Mara showed for the Spring/ Summer 2026 collection weren’t quite as severe

MFW SS26: N.21

MILAN, Italy – Designers often talk about lusting over a sense of ease, paired with a heightened whim for practicality.

MFW SS26: Brunello Cucinelli

MILAN, Italy — Brunello Cucinelli, more than most brands, understands the importance of in-season retail affairs. After all, the founder

MFW SS26: Fendi

MILAN, ITALY — In recent seasons, the sensual, street-inflected spirit of Fendi has evolved into something looser and more understated—think

MFW SS26: Antonio Marras  

MILAN, Italy — The latest stamp on Antonio Marras’ passport comes from his native Italy. In Milan, store shelves—true to


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