SHOWCASING Chemena Kamali’s debut pre-collection for the Maison, Chloé’s latest campaign takes to the streets of Paris to capture the essence of the Chloé woman.
Lensed by Sam Rock and accompanied by a film by Frank Lebon, the Autumn 2024 campaign stars Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar and Ornella Umutoni.
“Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free”, explains Kamali. Following her sparkling first runway presentation, Kamali has been continuously praised for her ability to redefine and reinterpret Chloé’s house codes in a contemporary yet feminine manner.
Fluidity, movement and confidence unite in the latest campaign as the models pose in front of the bustling city’s iconic architecture. Showcasing garments in a kaleidoscope of neutral tones, the collection comes to life against the expansive Parisian skies.
From chiffon dresses with matching capes to structural leather silhouettes, Kamali’s latest ensemble showcases her knowledge from her prior twenty years spent in Chloé’s atelier.
by Sophie Richardson
The debut Pre-collection is available in Chloé boutiques and on Chloe.com from May 31st, 2024.