Buckle up! Diesel and Savage x Fenty have announced their first-ever collaboration, releasing a limited-edition lingerie and apparel capsule on October 8th.
The collaboration merges the unabashed, body-positive ethos of Savage x Fenty collection with creative director Glenn Martens’ vision of Diesel’s iconic lexicon.
Inspired by Rihanna’s legendary approach to fashion and lingerie showcased through her Savage x Fenty brand, the Diesel X Savage x Fenty collaboration highlights the brands’ shared appreciation for inclusivity and unapologetic self-love.
Rihanna for Diesel X Savage x Fenty
The Diesel X Savage x Fenty collection spans lingerie, men’s and women’s underwear and sleepwear adhering to three signature Diesel aesthetic pillars —True Diesel, Denim and Utility.
First up, True Diesel is defined by fishnet and foil prints in iconic Diesel red whilst Denim features trompe l’oeil in flocked mesh and burnout velvet treatments in pop colours and Utility includes camouflage stretch lace and graffiti logo cotton poplin. Silhouettes make all the rage, ranging from bustiers to string bikinis, thigh-high stockings, tanks and shorts. Each piece is embellished with a co-branded Diesel X Savage x Fenty logo.
Diesel X Savage x Fenty
Diesel X Savage x Fenty
The limited-edition capsule is brought to life with a campaign shot on the beaches of Tuscany, conceived by Diesel’s Creative Director, Glenn Martens, and Rihanna – Savage x Fenty Brand’s Visionary – where photographer Salvatore Matarazzo and videographer Jacopo Farina shot a cast of real Italian characters in Versilia as a depiction of body acceptance and freedom.
by Chidozie Obasi
The collection will be available from October 8th at Diesel Worldwide selected stores, six Savage x Fenty retail stores in the US and department stores worldwide, as well as online at savagex.com and www.diesel.com.