Louis Vuitton menswear takes to the sea for Pre-Fall 2024

ELEVATING its designs to a celestial level, Louis Vuitton has just unveiled its pre-fall 2024 menswear collection.

Designed in homage to ‘sea seafarers who let the moon and the stars guide them to new horizons’, the collection intertwines nautical attire with Louis Vuitton’s love of travel.

Set in the bustling metropolis of Hong Kong SAR, the show illustrates the brand’s global reach. From Hong Kong to Hawaii, Louis Vuitton’s timeless allure continues to captivate the hearts of fashion cognoscenti across the world. In a beautiful display of craftsmanship, the collection fuses Hong Kong elegance with the quintessential Hawaiian surfer style.

Taking place along the Avenue of Stars on Victoria Harbour, the collection shone underneath the scintillating constellations and moonlight. The 440-metre promenade – located along the Tsim Sha Tsui waterfront – was established in 1982 and reopened in 2004 in celebration of Hong Kong’s film industry. Similarly, Victoria Harbour has welcomed seafarers from all over the globe since the fifteenth century, cementing it as a cultural epicentre.

As sailors find their way with maps of the stars, as has Pharrell Williams with the new collection. Showcasing his evolution and maturity, the creative director continues to imbue his eclectic style into Louis Vuitton’s traditional house codes. Flared trousers and shorts add volume and shape, whereas pea and double-breasted naval coats are embellished with delicate pearl buttons.

Meanwhile, a new infinity LV logo appears on a knitted cardigan, the jacquard of a suit and shorts and the nylon sleeves of a mixed-material leather jacket as an additional surprise.

Shoes and hats also are at the forefront of the collection. For PF24, the house emphasises the LV Cobra – a new 3D-printed slip-on. Highlighting the LV Monogram flower logo, the shoes demonstrate the house’s interest in material innovation and new technologies.

Moreover, sailor-bucket hats and hats woven in raffia offer a glimpse into relaxed, coastal day-to-day wear.

For casting, Louis Vuitton turned to members of the Hawaiian surfer community, models from the surrounding area and friends from across the globe to capture the energy of its latest collection.

From the the patterns to the people, it’s evident that the collection is an exciting demonstration of friendship, expertise and community.

by Sophie Richardson