PALACE and Nike return to the pitch – and skatepark – with the release of the P90 collection: a vivid remix of early 2000s football nostalgia. This collaboration feels far less like one of their usual product drops and more like a cultural convergence stitched together with the irreverence only Palace can bring.
For those less familiar with Nike’s Total90 era, the noughties were bombarded with lighting fast ads, bold colourways and an ideology that football was becoming a form of expression. Now, nearly a quarter of a century on, Palace reimagine that legacy through its British streetwear lens.
“Nike has always been a brand we’ve admired, and it felt like the right time to collaborate as there as so many synergies between our skate team and Nike,” says Palace Co-Founder, Gareth Skewis.
Guy Mariano and Wayne Rooney for Palace x Nike T90
The collection itself is a blend of sport, style and subculture: presenting shell suits, jerseys and trainers drenched in P90 graphics, and tracksuits and tees marked with hybrid forms of Tri-Ferg x Swoosh insignia. The design team also dug into the archives, drawing from the original Total90 aesthetic to create bespoke linear patterns and colours transition from muted tones to rich flashes of Nike Volt.
In the campaign film, shot by British photographer Alasdair McLellan, Palace and Nike invite icons across sport and music to Manor Place; a new creative space in South London. The location is a love letter to community and creativity: home to a skatepark, football cage and exhibition hub free for all.
Jamie Bynoe-Gittens and Reece James for Palace x Nike T90
Palace x Nike T90
Among the cast is Wayne Rooney, the original T90 posterboy, who recalls moments of nostalgia on-set: “I was there when the T90 boot first came to life, even during its design stages. It was my favourite as a player, so being part of its evolution into the P90 was something I was genuinely proud to be a part of”.
He’s joined by Arsenal and England captain Leah Williamson, Chelsea’s Reece James, rising stars Lenna Gunning-Williams and Jamie Bynoe-Gittens; and Palace’s own skate crew comprised Lucien Clarke, Savannah Stacey Keenan, Kyle Wilson, Ville Wester, and Pedro Attenborough – along with a special cameo from American professional Guy Mariano.
Leah Williamson for Palace x Nike T90
Palace Co-Founder and Creative Director Lev Tanju puts it simply: “We wanted to do an indoor football collection to launch alongside Manor Place, so we picked something that was nostalgic for us, something we all loved growing up, something iconic – Total 90. I’ve always loved the shoe too because they’re great to skate in.”
by Imogen Clark
The collection will be available from 31st October at Palace retail locations worldwide and online. P90 shoes will be available via SNKRS App.