WITH a single campaign, ALO has repositioned itself from activewear authority to contender in the luxury space. The Los Angeles-based brand, long synonymous with a wellness-first ethos, has unveiled its first-ever bag collection through the lens of Steven Meisel.
The campaign imagery is striking in its precision. Amelia Gray, Candice Swanepoel and Daiane Sodré appear as the faces of this new chapter, each bringing a distinct energy. Gray’s contemporary edge, Swanepoel’s iconic glamour and Sodré’s refined poise create a dialogue between past and present. Under Meisel’s direction, the cast becomes more than models; they are embodiments of strength, intention and unapologetic presence, traits that have long defined the ALO vision.
ALO Bag Campaign
Styled by Carlyne Cerf de Dudzeele, with beauty by Pat McGrath and creative direction from Raúl Martinez, the campaign balances minimalism with polish. The bags themselves are crafted in Florence from responsibly sourced Italian leather and designed in Los Angeles to flow from studio to street.
ALO Bag Campaign
ALO Bag Campaign
Four silhouettes form the foundation of the collection: the Voyage Duffle, Tranquility Tote, Odyssey Bowler and Balance Bucket. Each is offered in full and mini sizes, with details such as hand-painted edges, bespoke hardware and refined interior organisation. ALO has also paired every design with a crystal, from grounding Smoky Quartz to abundant Citrine, underscoring the brand’s philosophy of intention and energy.
ALO Bag Campaign
By aligning its first bag collection with a photographer of Meisel’s cultural stature and a cast that bridges the legacy of supermodels with a modern sensibility, ALO announces its arrival in the luxury arena with confidence and clarity.
by Adina Ilie
The collection, priced between $1,200 and $3,600, will be available in limited quantities, sold exclusively through 23 ALO Sanctuaries worldwide — including Beverly Hills, Soho NY, Regent Street, Aspen, and Dosan Park.