THE HOLIDAYS are officially in full swing, and that means the unveiling of the fabled Claridge’s Christmas tree.
Claridge’s Christmas tree 2021 designed by Dior’s Kim Jones
Each year, the globally-renowned Mayfair hotel commissions one of the fashion industry’s biggest names to design its illustrious centrepiece. This year, the honour was that of British designer and Dior menswear’s artistic director, Kim Jones.
Claridge’s Christmas tree 2021 designed by Dior’s Kim Jones
Named The Celestial Snow Globe, the design pays tribute to Dior’s savoir-faire, taking inspiration from the toiles used in the Maison’s couture ateliers. Mixing holographic projections with a white toile to produce “a poetic interplay of transparency,” Christmas baubles appear to hover around the tree and take the form of iconic Dior pieces, with Kim Jones’ beloved dog Cookie hugging the star that sits at the top.
“It is a great honour for me to design the Christmas Tree for Claridge’s and thus bring Dior, London and the Christmas spirit together in this iconic place,” said Jones.
Claridge’s Christmas tree 2021 designed by Dior’s Kim Jones
“Christmas has always been a truly special time of the year for us here at Claridge’s,” adds the hotel’s co-owner, Paddy McKillen. “We are delighted, for the first time in many years, to welcome a homegrown designer to create our illustrious tree.”
by Joshua Hendren