FIVE pieces, five stories: Gerrit Jacob reimagines the city’s post-unification spirit through the subcultural DNA of its underground scene – a mix of rave-fuelled chaos and DIY aesthetics that built the new Berlin.
The t-shirt, emblazoned with hand-drawn scribbles, is a direct homage to the graffiti and artwork that covered every toilet stall of Berlin’s underground clubs. The two bags, stencilled and hand-sprayed, take their cues from the graphic intensity of raves inspired by the film collection curated by MUBI and the ubiquitous rave flyers that plastered the city.
Gerrit Jacob x MUBI
Meanwhile, Jacob’s take on denim, seen in both a jacket and jeans, evokes a high-octane remix, embodying the raw yet aspirational ethos of the era, where fashion and self-expression were inseparable from the city’s evolving identity.
The accompanying campaign, shot by Berlin-based photographer Marina Mónaco, grounds the collection with the essence of a generation reclaiming spaces, both real and imagined. Art-directed by Bianca Batson, the campaign uses a documentary lens to capture the rawness, urgency and irreverence of a city in flux.
Gerrit Jacob x MUBI
As the campaign’s central character drifts through Berlin, the city itself becomes part of the collection, its textures echoing throughout each frame. Themes of love, heartbreak, freedom, rebellion – the stuff of life, shot in the streets that lived it appear in both black-and-white and colour.
Gerrit Jacob x MUBI
The campaign’s key visual, an airbrushed dragon emblazoned on skin adorned with ”Reclaiming spaces”, echoes the cultural energy of the MUBI film series that inspired the collection.
by Chidozie Obasi