PAYING tribute to its pastoral muses, Jude Bellingham and House Ambassador Callum Turner are photographed and filmed by Oliver Hadlee Pearch for Louis Vuitton’s Spring/ Summer 2026 campaign, in a British setting that eulogises heritage and refined tailoring.
The English footballer and London-born actor wears pieces that map the influence of dress codes from landmark sartorial eras onto today’s well-researched and active traveler, equal parts metropolitan globetrotter and bucolic dandy.
Louis Vuitton Spring/ Summer 2026 Campaign
Louis Vuitton Spring/ Summer 2026 Campaign
These international stars are joined by models of both the human and canine kind, seen in topiary gardens, on the steps of monuments, and behind the wheel of a classic convertible. They are dressed in impeccable, workwear-inflected tailoring, interpreting a refined ease associated with old England’s hillside manors.
A Prince of Wales LV Monogram jacket and waistcoat, a sharp-shouldered herringbone overcoat, and a three-piece virgin wool suit are cut with an air of nonchalance, flaring at the extremity and ever-so-slightly slouching at the hip. They are met with sophisticated staples, such as a leather-sleeved windbreaker, a tweed-shelled blouson, and a Monogram quilted gilet.
Louis Vuitton Spring/ Summer 2026 Campaign
The LV Tilted, a 1990s skateboarding-style low-top sneaker named for its tilted LV logomark on a padded tongue, adorns a wide, flat rubber sole with the Damier pattern. The LV Touch, a line of practical and elegant bags and backpacks, features raw-cut suede accents on supple, grained calfskin, drawing on Louis Vuitton’s legacy of Italian leather savoir-faire.
In the campaign’s home footage-style videos and portraits, a pet accessory capsule is modeled by, among others, royal British breeds—the Welsh Corgi, English Cocker Spaniel, and Border Collie—adding another nod to the collection’s art historical inspirations.
Louis Vuitton Spring/ Summer 2026 Campaign
Louis Vuitton Spring/ Summer 2026 Campaign
The pet-centric capsule also includes LV Monogram leather leashes, collars, harnesses, breed-specific cleanup bag dispensers, puffer jackets, and a fleece throw, as well as classic Louis Vuitton travel-inspired carriers: the Speedy Pet Trunk, the Malle Chien, the Kennel Trunk, the Neverfull for pets, the Sac Chien, the Dog Bed Trunk, and the pet Backpack.
by Chidozie Obasi